This was a live process with Paddle conducting continuous A/B testing of its Overlay checkout to ensure the experience was optimised for different markets and product verticals. Based on this feedback, iMyMac was able to release a new version of its website within two weeks, completing the overhaul within the planned month. The third step was a review of first-hand data from iMyMac purchasing customers, leading to a further set of more granular design and customer journey recommendations. The Account Manager provided recommendations that were implemented by iMyMac within another week. The second step was a thorough review of the website design and customer journey, leveraging data from thousands of comparable vendors targeting the same customer base. This was completed in a week, based on best practice for the industry vertical.
The first step was to replace iMyMac’s legacy checkout, from their well-established merchant of record, with Paddle’s optimized Overlay Checkout. Paddle’s Account Manager and Solution Architect partnered with the iMyMac development team on a one-month sprint to review and rebuild the user experience and customer journey. High chargeback rates, below-par conversions and payment acceptance of freemium customers and barriers to entry in new markets meant iMyMac needed to overhaul its billing and payments processes to enable its next stage of growth.
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Significant chargebacks, with no help or feedback from the existing billing provider on how to rectify this A lack of deep localisation capability in new growth markets outside the US and Chinaģ. Uncertainty about how to optimize the user experience and checkout process in a way that would improve customer conversion globallyĢ. As it focused on conversions and expansion, iMyMac wanted to address several issues:ġ. In particular, it wanted specialist support to build out its SaaS offer, improving the conversion rate of freemium users to monthly subscribers. As it worked to expand into new markets, and leverage the depth of its freemium user base, iMyMac needed a more strategic billing and payments partner, one with knowledge of the Chinese market. Its Mac Cleaner, PowerMyMac and Video Converter products are used by 10,000 Mac owners every day.
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IMyMac provides software to help people clean, speed up and optimize their Mac.
CHALLENGE Turning 10,000s of free users into customers
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